The music video for "Runaway" is a 35-minute long video.
It is inspired by other music-related short films such as Purple Rain,
Pink Floyd The Wall and Michael Jackson's Thriller and
painters Picasso and
Matisse. It was
filmed in Prague over the period of four
days in the Summer of 2010.
The script was written by West, Vanessa Beecroft and Jonathan Lia. West
describes the video as an "overall representation of what [he dreams]" and a
parallel to his music career. Speaking
to MTV News, West said he wanted
women in his life, including his mother and ex-girlfriends, represented in the
video, and for them to "connect with the different emotions". According
to model Selita Ebanks,
who co-stars in the video, the moral of the video is, "the world doesn't accept,
or they try to change, what is different, instead of trying to understand
it." The film was
inspired by directors Federico Fellini and Stanley Kubrick.
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